With an estimated turnover of 90 billion euros, the "Italian Sounding" pheneomenon involves all the ...

With an estimated turnover of 90 billion euros, the "Italian Sounding" pheneomenon involves all the products using names, images and colors to evoke Italy but not strictly Made in Italy. Alongside fashion, food is certainly the most affected sector by this kind of fraud that, even though cannot be classified as illegal, represents a significant damage to the whole italian industry and its potential exports.