BALOCCO IS A FAMILY STORY THAT FOR FOUR GENERATIONS HAS BEEN MAKING LIFE SWEETER TO MILLIONS OF CONSUMERS ALL AROUND THE WORLD. THE FAMILY’ S PASSION FOR BAKERY BEGINS IN 1927 IN THE HEART OF PIEDMONT. NOWADAYS, THE COMPANY, WHICH ENDED 2022 WITH A TURNOVER OF € 222 MILLION, IS ONE OF ITALY'S MOST IMPORTANT PLAYERS IN THE WORLD OF BREAKFAST BISCUITS, WAFERS AND CHRISTMAS AND EASTER BAKED GOODS.