Food communication: from identity storytelling to brand activism (title under review)

RETAIL PLAZA

Moderator: Nicoletta Polliotto, Founder & Food Project Manager, Muse Communication

The boost of the food brand identity, good practices for a renewed storytelling (also with reference to the new social medial channels), the importance of identity to train, upgrade and retain staff, testimonials on values that are not just an excuse to charm customers but the main decision-making factor for buying food and more.

Panel:
Amelia Cuomo, CEO, Pasta Cuomo
Paola Di Giambattista, Food Specialist